Chairman and CEO of global chemical and energy company INEOS, Sir Jim Ratcliffe is a devoted fly fisherman, conservationist and the mastermind behind the new Grenadier 4X4. Sir Jim is keen to raise awareness of the plight of Atlantic salmon and African wildlife through the ambitious conservation initiatives he is spearheading in Iceland and Tanzania. As one of the most successful businesspeople in the world, Sir Jim’s resources mean these iconic species might just have a chance of survival.

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