With over 200 years of British heritage, William Powell provides a comprehensive selection of services for discerning country enthusiasts.

William Powell gun detail

This esteemed brand offers an extensive selection of quality country and shooting clothing, footwear and accessories from desirable brands such as Schöffel, Musto, Barbour, Laksen, Fairfax & Favor, Dubarry and many more. William Powell also stock a wide variety of new and second-hand shotguns in their gunroom to include Beretta, Browning and Blaser. Whilst also producing their own range of exceptionally beautiful side-by-sides and over-unders, William Powell are at the forefront of the sporting industry with unrivalled customer service, quality, reliability and great value being key to their business.

Birmingham gunmakers

With a passionate, knowledgeable and friendly team of staff waiting to provide the highest standard of service, whether you are looking to purchase a pair of guns, a tie, or anything in between. William Powell was established as far back as 1802 and became an independent gunmakers in 1812, a significant part of the legendary Birmingham Gun Quarter. Built on such an extensive gunmaking heritage, it is no wonder that the newest William Powell shotguns still radiate traditional beauty and craftsmanship.

William Powell gun in the field

The William Powell continental range of high performance, steel shot-proofed side-by-side and over-under shotguns encapsulate their rich history but also combine it with modern technology; they are the best of both worlds. Born from the past and prepared for the future.


William Powell logo