Heritage-rich, General Tire was founded in the US in 1915 and has been a pioneer of manufacturing processes and technologies ever since, establishing its strengths to compete in the constantly changing tyre industry. As a brand of Continental, General Tire uses its parentage of premium quality research and development practises for continuous product improvements.

Recognised around the world for its core competency in the manufacture of 4x4 and SUV products, General Tire has secured its position as a market leader for off-road replacement tyres. With more fitments in the UK than any other manufacturer, the brand offers one of the most comprehensive range of tyre patterns and sizes – and continues to be the consumers’ choice when it comes to quality, value and performance.

For nearly two decades, General Tire has attended Game Fairs across the country and for many years has provided Fieldsports consumers with advice for choosing the right tyres for their needs. Often, it’s considered that the quality of the vehicle provides the performance over the terrain, when the only contact with the surface are the tyres. So, when you’re planning for a successful day in the Field, you need to make sure you fit the right tyres to avoid your vehicle slipping and getting stuck in the mud.

man in tweed in front of 4x4


Paul Childerley is the gamekeeper at the 2,000-acre Beckerings Park in Bedfordshire and operates a pick-up truck for his work. He needs his vehicle to be reliable both on the road, as well as off-road around the estate.

Paul has said: “The estate has both many tarmac and dirt tracks, fields, woodlands and ponds that I need to drive through for various aspects of my job. As I spend 50% of my time driving off-road as well as on road, the Grabber AT3s are the best of both worlds. The tyres are reliable and safe when towing trailers, especially loaded with equipment, feed, and Guns and Beaters on a shoot day.

“It’s important to take care when driving around the estate and to not cause unnecessary damage to the environment, which is why I have chosen the AT3 for my vehicle as they provide the grip I need. The tyres get me through the shooting season and when I work to maintain the estate all-year-round.” Paul adds. 


4x4 truck in grassy field

Grabber™ AT3

General Tire’s Grabber™ AT3 all-terrain tyre is a practical choice if you’re intending to drive on all kinds of surfaces throughout the year. The AT3 has been designed for drivers who need a tyre that delivers exceptional off-road performance, thanks to an efficient self-cleaning design for added traction in the mud. Whilst it provides a smoother and more comfortable driving experience on the road, the AT3 ensures that your journey to and from a Shoot is more pleasurable. The robust compound found in DuraGen™ Technology will improve the life of the tyre and as a true compromise tyre, the AT3 carries the 3 peak mountain snowflake symbol which enables your vehicle to be used all-year-round, enhancing its on-road performance.

red truck on dirt track

Grabber™ GT Plus

General Tire’s new SUV on-road summer product line has been designed to deliver a reliable performance with SUV dedicated robustness, outstanding wet grip and high mileage.

4x4 tire on truck on dirt track

Grabber™ X3

The Grabber™ X3 mud-terrain tyre has outstanding off-road performance in mud, dirt and on rocky surfaces. The tyre has an aggressive open tread pattern for high levels of traction and the evacuation channels between the tread blocks are great for efficient self-cleaning. Should your vehicle spend much of its time working off-road, DuraGen™ Technology means you can drive confidently in the most challenging rugged terrain with a compound for additional mileage from the tyre. The X3 also benefits from excellent road manners and is one of the quietest mud tyres in this sector.

See the complete range at: www.generaltire.co.uk

Discounts are available on General Tire. For the BASC 4x4 & SUV tyre member offer visit: www.basc.org.uk/membersoffers/4x4-tyres