The creation of the BGA has been supported by forward-thinking estates and game farms, and for first time has given shoots access to independently-audited assurance in order to demonstrate self-regulation. Now more than ever, demonstrating self-assurance is a pressing importance for the shooting industry.

British Game Alliance

The BGA promotes and develops the consumption of assured game meat, running the first independent assurance scheme for shoots and game farms in the UK. The BGA envisions a thriving game meat market, underpinned by an independent assurance scheme, offering traceability within the game meat supply chain.

The BGA’s Shoot Standards cover the marketing of game and ethical issues, which relate to consumer confidence and regulate these standards through Lloyd’s Register, the official auditing partner.

British Game Alliance

Game meat bearing the British Game Assurance logo has been produced on estates subject to independently assured high welfare and environmental standards. This stamp of assurance gives buyers and consumers’ confidence in the traceability, sustainability and quality of the game they eat.

British Game Alliance

The BGA's EatWild marketing campaign helps people find British Game stockists and learn how to cook with game in new and exciting ways. The website eatwild.co offers a whole host of game recipes and videos you can experiment with, whilst learning about the nutritional benefits of game meat.

To learn more about the British Game Assurance and its aims, please visit: www.britishgameassurance.co.uk