Ten exciting new products for the country sports enthusiast that are set to steal the attention at at The Game Fair 2019.

With more than 900 exhibitors, The Game Fair is one of the biggest shopping events of the year for the countryside sector. Returning this year to Hatfield House in Hertfordshire from 26–28 July, the annual festival of the Great British countryside is a perfect platform for retailers to launch new products. Here, are 10 favourites…

Brogue Ankle Boots – from The Spanish Boot Company


Tan in colour and featuring a Goodyear-welted leather sole and brogue detailing, these boots, launching at The Game Fair, have a lace up front, an inside zip and will be available in a range of sizes for both ladies and gentlemen.


gin options


Premium Natural Spritzers – from Pedrino

£1.95 a bottle or three for £5

Passionate about creating the perfect spritz, Pedrone has been on a grand tour of the Mediterranean to create this new range of terrace-ready spritzers. Raiding the drinks cabinets of Spain, Portugal and Italy to marry origin-protected fortified wines Sherry, Port and Vermouth with artisanal tonic water, Pedrone is launching a hand-made all-natural spritz with citrusy botanicals and signature bitters.


neptune rum


Beckford’s Rum & Caramel – from Crafty Wolf Drinks


Is it time for gin to move over? Crafty Wolf Drinks will be launching Beckford’s Rum & Caramel, a delicious tipple that looks and taste as it sounds. Distilled and produced in the UK, it is ideal for those seeking something different to the norm. Crafty Wolf will also be launching its Irish-produced golden Neptune Rum.


sterling silver beaker set


Sterling Silver Beaker Set in Leather Case – from Hayward & Scott

From £1,100

Hand-crafted in Edinburgh, the beakers are available in three sizes and come in a bespoke leather case. Providing a extra personal touch, customers will have the option to engrave their initials in the beakers and/or the leather case. Hayward & Scott is also launching a new range of Scottish accessories made in sterling silver – sporran, sgian dhu and kilt pin – with feature thistle motif, ranging from £2,000.


best shooting socks


Shooting Socks – from Tom Lane

RRP from £49 (Game Fair offer £45)

After its successful launches last year, lifestyle brand Tom Lane is using The Game Fair to introduce its new colours of shooting socks. Owner Jayne Ireland said: “Having launched the men’s and ladies’ zip-neck jumpers at last year’s show to great effect, this year I have extended the colour choices and I am really excited to show these off at The Game Fair 2019.”


maude coats


The Lady Gamekeeper & The Peat – from Maude & Fox

RRP £330 & RRP £320

Quintessentially British tweed clothing brand Maude & Fox, based in rural Dorset, is launching both a ladies’ and men’s shooting garment at this year’s Game Fair. The Lady Gamekeeper (left) is made with a Teflon-impregnated tweed from Scotland for maximum weather protection, featuring a beautiful olive tone with a subtle and feminine lilac and orange fine overcheck. The Peat (right) is a men’s gilet in a peaty brown British herringbone tweed from Yorkshire that is all about comfort, quality and practicality as well as style.


mackenzie and george products


Luggage tags – from Mackenzie & George

RRP £39.99 (+£9.99 for personalisation)

Made using top-quality leather, each luggage tag is handmade in the Mackenzie & George workshop and forms part of a new travel collection. Each one is made from splitting and reinforcing a single piece of leather for enhanced rigidity and features a window where travellers can add their details. Mackenzie & George can also plain emboss or add foil initials to each accessory.


game shooting loader bags


Excel High Moor fast loading apron – from Accorn Saddlery

£249 (Exclusive Game Fair offer: free embossing with every order)

The new and innovative fast-loading product is being launched as part of Accorn Saddlery’s shooting range. Hand crafted in the Exmoor firm’s own workshop with the help and input from professional loaders, it has been tried, tested and developed in the field over the last two years. With six rows of eight double-leather pockets it has a capacity of 96 cartridges, offering the ability to quickly pull out and load the gun at any time. The Excel High Moor can be fully customised too.


le chameau shooting coat


Men’s Field jacket – from Le Chameau

£579 (left)

French rubber boot manufacturer Le Chameau is dipping its tow into quality apparel by launching its first shooting jacket at The Game Fair. Fully waterproof – lined with Primaloft for warmth – breathable and bursting with innovations and technology such as ‘super-load’ pockets, it has a detachable shooting hood and articulated sleeves for exceptional freedom of movement.

Pro Hunter Endure jacket – from Harlika

£499.99 (right)

The Pro Hunter family has been the staple product for the Harkila brand since it started 25 years ago, and the kit has been evolving ever since. The new Pro Hunter Endure jacket is the newest chapter in this family, offering a more classic appearance to its brother the Pro Hunter X. This suit features a new material, is darker in colour and has an improved fit, ideally tailored for shooting.